Rebranding is an essential part of growing your business. Maybe you DIY-ed your brand, and now you have the budget to invest in a professional designer. Or maybe you purchased a premade branding kit on Etsy and feel you have outgrown it. Whatever stage you are at in your branding, you will ultimately be faced with making the decision to rebrand.
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A couple weeks ago I shed some light on why you should hire a professional designer versus DIYing it and promised a follow up post on what it’s like to work with a designer once you’ve made the decision to hire one. While I can’t speak for every designer out there, I can walk you through my process and what you can typically except once you find a designer you’d like to work with.
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About 8 months ago I embarked on the trip I had been dreaming of since I was an 8 year old girl. The movers had taken everything in my little San Francisco apartment, and my VW Vanagon was packed and loaded and ready to hit the road for a 6 week road trip across the States to my new home in Atlanta. I quit my full time job back in SF and once I landed in Atlanta, I planned to transition into freelancing full time as a graphic and web designer. Now, it’s been roughly 6 months since I started running my own gig, so I thought I’d share several tips I've learned throughout this process.
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This past weekend I was up in the mountains of Asheville at my future in-laws mountain house to do some wedding planning. Their house is tucked away in the mountains, away from the hustle and bustle of the city and I couldn’t help but notice how focused I was there versus when I am back at home working in my home office. When working at home, if feels like there are endless amounts of menial chores that can derail my focus for hours. There always seems to be a little voice telling me things like “I’ll start working right after I clean the house”, or “I just need to run one errand and then I will sit down and focus on what I need to do today”. I’ve talked with friends who say they often feel the same way, so I thought I’d share a few tips that have helped me focus when working at home.
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Most business owners understand the importance of investing in their business, and this is no different when it comes to hiring a professional graphic designer. But, with all the great tools out there, it’s becoming increasingly easier for small business owners to cut costs and create their own logos, marketing materials, brochures, and sometimes even websites. So why should you hire a professional designer?Steve Jobs is quoted as saying “Design is not just what it looks like and feels likes. Design is how it works.” This holds so much truth. When you hire a graphic designer, you are getting much more than visually appealing graphics. A small investment in design can go a long way in terms of business success.
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